Video thumbnails

TikTok Cover Translator for Localized Short-Video Covers

A TikTok cover translator localizes the text on the image that previews your video. TikTok takes the cover from a video frame, so StoreLocale works on a still of that frame: it detects and translates the text, and you review each language. You then place the localized still into each language version and select it as the cover.

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Built for real screenshot production workflows
  • Works on the cover frame or artwork you design
  • Same flow for Reels covers and Shorts thumbnails
  • Every language reviewed before export

How the workflow works

  1. 01

    Export a still of the title-card frame from your video editor.

  2. 02

    Upload the still and pick the languages you post in.

  3. 03

    Check each free translation, keeping the hook short enough to read on a small cover.

  4. 04

    Repaint, compare with the original, and export the PNG files.

  5. 05

    Crop each PNG back to your video's frame size, place it on the title card of that language's video, and select that frame as the cover.

How does TikTok choose a video cover?

TikTok defines the cover as the thumbnail that previews your video in places like your profile or search results. TikTok Support (opens in a new tab) describes choosing it before posting: on the post screen, tap Select cover, drag to any frame, then tap Save.

The Content Posting API (opens in a new tab) works the same way. Its video_cover_timestamp_ms field picks the frame used as the cover, the first frame is used when it's missing or invalid, and there's no field for a separate cover image.

So the text on a TikTok cover is text inside the video. To localize it, you change the frame itself, usually an opening title card, in each language version you post.

What size is a TikTok cover?

TikTok's official documentation doesn't give a cover dimension for regular posts. Figures such as 1080 x 1920 are common conventions, not a published TikTok spec.

The closest official number is for ads: TikTok Ads Manager (opens in a new tab) recommends vertical 9:16 in-feed ad video at 540 x 960 px or larger. That describes the ad video, not a cover, so the practical rule is to design the cover frame at the same resolution as the video it sits in.

How do Reels covers and Shorts thumbnails compare?

Cover and thumbnail rules from each platform's official documentation
PlatformWhere the cover comes fromSize guidanceGood to know
TikTokA frame picked before posting (TikTok Support (opens in a new tab))No official cover sizeThe API uses the first frame by default
Instagram ReelsA cover image420 x 654 px, a 1:1.55 ratio (Instagram Help (opens in a new tab))The help center says the cover can't currently be edited after upload
YouTube ShortsA frame chosen in the app (YouTube Help (opens in a new tab)), or a custom image in desktop Studio2160 x 3840 recommended, 640 px tall minimum, 9:16 (YouTube Help (opens in a new tab))Custom images need a verified account

Instagram's developer docs give different guidance from the help center. The Graph API (opens in a new tab) recommends 9:16 JPEG covers up to 8 MB, crops other ratios to the middle 9:16 area, and uses the middle 1:1 square when a Reel is shared to the feed.

Per-language thumbnails in YouTube Studio are documented for long-form videos only (opens in a new tab), not Shorts. For short-form video, plan one post per language, each with its own localized cover.

How do you translate cover text with StoreLocale?

  1. Export a still of the cover frame or title card from your video editor, or use the cover artwork you designed.
  2. Upload it to StoreLocale and choose target languages, for example French, German and Korean for a fitness clip titled "30-DAY PLANK CHALLENGE".
  3. Review each translation and edit lines that sound unnatural. Text detection and translation cost 0 credits.
  4. Run the repaint (1, 2 or 4 credits per image by quality tier), compare each version with the original, and export the PNG files. Crop or resize each export back to your video's frame size, since StoreLocale renders from a portrait 1320 x 2868 base.
  5. Put each localized still back where the cover comes from: the title-card frame in that language's video for TikTok, or the cover upload for Reels and Shorts.

When you post on TikTok, select the localized title-card frame on the Select cover screen. If you publish through the API, set video_cover_timestamp_ms to that frame's position.

What should you check before posting?

  • Safe area: keep the headline in the center of the frame, since Instagram uses the middle square as the feed cover.
  • Format: StoreLocale exports PNG. Convert to JPEG if you set Reels covers through the Graph API, which expects JPEG.
  • Legibility: covers show at small sizes on profiles and in search, so keep translated headlines short.
  • Continuity: the title card sits inside the video, so check that the background around the repainted text still matches the frames before and after it.

Frequently asked questions

Can I upload a custom image as a TikTok cover?

TikTok's official help only describes picking a frame from the video before posting (TikTok Support (opens in a new tab)). To show localized cover text, put the translated image into the video as a frame and select it.

What size should a TikTok cover be?

TikTok doesn't publish an official cover size for regular posts. Design the cover frame at your video's own resolution and keep key text near the center.

What is the recommended Instagram Reels cover size?

Instagram's help center (opens in a new tab) recommends 420 x 654 pixels, a 1:1.55 ratio, and says the cover can't currently be edited after upload.

Can one localized cover work on TikTok, Reels and Shorts?

The translated text can be shared, but each platform takes the cover differently: TikTok uses a video frame, Reels recommends a 420 x 654 cover (opens in a new tab), and Shorts recommends 9:16 (opens in a new tab). Crop a separate file for each platform.

Does StoreLocale edit or upload my video?

No. StoreLocale translates text in still images and exports PNG files. You put the localized frame into your video and post it yourself.

Sources

  1. TikTok Support: Editing, posting, and deleting
  2. TikTok for Developers: Content Posting API, Direct Post
  3. TikTok Ads Manager: TikTok Auction In-Feed Ads
  4. Instagram Help Center: Reel size and aspect ratios
  5. Meta for Developers: IG User Media
  6. YouTube Help: Add custom thumbnails on YouTube
  7. YouTube Help: Create YouTube Shorts (Android)
  8. YouTube Help: Add Multi-language features to your videos

Explore related workflows

Translate your next screenshot set with StoreLocale

Upload your screenshots, pick target languages, and review every localized version before you export.