Google Play Screenshot Generator for Android Apps

Google Play sets limits rather than fixed sizes. The rules below come from Play Console Help: Add preview assets to showcase your app (opens in a new tab).

Wear OS, Android TV, Android Automotive OS and Android XR have their own rules. Wear OS screenshots, for example, must be 1:1 and can't sit inside device frames. For the full list, see the screenshot sizes reference.

Google says screenshots may be displayed throughout Google Play (opens in a new tab), for instance in search or on the homepage, as well as on your store listing. That means your first images have to make sense at small sizes, outside the context of your listing.

• Lead with the screen that best explains what the app does, not a splash or login screen.
• Keep each tagline to a few words so it stays readable in search results and well under the 20% guidance.
• Use the same frame, font and background across the set so it reads as one sequence.

Play Console lets you add localized graphic assets (opens in a new tab) for each store listing language. If you don't, your listing shows the graphic assets from your default language. Google's asset guidance also asks you to localize graphic and branding text (opens in a new tab) for each market.

Google says in-game UI does not need to be localized per market, but taglines and text overlays should be. StoreLocale handles both layers:

• Taglines are editable text layers with a separate string per locale. A four-word English tagline can run much longer in German or Finnish, so read the text expansion guide before you fix the layout.
• In-app text is detected and translated for free, then repainted by an image model at 1, 2 or 4 credits per image (1K, 2K or 4K output).
• Protected content: media areas the model detects, such as video frames, posters and artwork, are masked and restored after the repaint. Rating and format badges are kept untranslated. Protection depends on detection, so check each result.

Play Console uses its own locale codes, such as iw-IL for Hebrew and es-419 for Latin American Spanish. StoreLocale folders use short codes such as he and es, so match them with the locale code guide.

StoreLocale suggests a frame from each image's aspect ratio, and you can remove it at any time. Choose whichever frame makes the UI easiest to read at small sizes.

Not without extra work yet. Every export is scaled from one 1320 × 2868 portrait design, with width and height scaled independently, and there are no per-size layouts. As a result, none of the current Play presets exports an undistorted file that is also within Play's limits.