Translate App Store Screenshots to Turkish

Turkish has four separate letters where English has two: i and İ carry a dot, while ı and I do not. The W3C uses a Turkish city name as its example: uppercased correctly, its dotted i becomes İ while its dotless ı becomes a plain I. The W3C Character Model (opens in a new tab) warns that applying the English mapping instead would change the meaning of Turkish text.

The bug usually slips in during design, not translation. A caption style that uppercases text automatically only gets it right when the text is tagged as Turkish, and the CSS Text specification (opens in a new tab) limits the Turkish mapping to content whose language is Turkish. In scripts, call toLocaleUpperCase("tr") instead of toUpperCase().

StoreLocale text layers render exactly the characters you type and do not auto-uppercase. If a Turkish headline should be in capitals, type or paste it already in capitals, with İ where it belongs.

Turkish builds meaning by chaining suffixes onto a root, so a phrase that is four English words can be one Turkish word. A single Turkish word meaning "from our apps" is the root for "app" plus a plural suffix, a suffix for "our" and a suffix for "from". The result is fewer spaces and therefore fewer places where a line can break.

None of our sources gives a Turkish-specific expansion ratio, so treat any single percentage with suspicion and measure your own strings instead. The text expansion guide explains how to size caption boxes. Google Play also asks that taglines take up no more than 20% of the image (opens in a new tab), which leaves little room to simply enlarge the box.

• Design the caption box around your longest source headline, then test it with the longest single Turkish word in that caption.
• Prefer rewriting a headline over shrinking the font. A shorter verb-first line meaning "Start now" often reads better than a squeezed literal translation.
• Never hyphenate a suffixed word by eye. If a break is unavoidable, ask the reviewer where the syllable boundary is.

Apple's storefront table (opens in a new tab) lists English (U.K.) as the default language in Türkiye, with Turkish as the additional language. The Cyprus storefront also defaults to English (U.K.) and lists Greek and Turkish as additional languages.

That default matters when you skip the tr localization. According to App Store Connect Help (opens in a new tab), a newly added language starts with the primary language's screenshots, and customers with no matching localization see the next most relevant one. Upload Turkish screenshots explicitly rather than trusting the fallback.

StoreLocale has one Turkish target, code tr, shown in the language picker as Turkish (Türkçe). There are no regional variants to choose between, which mirrors both stores offering a single Turkish listing.

• Text detection and translation of each screenshot cost 0 credits, and you can edit every Turkish string before anything is generated.
• The AI repaint that writes Turkish into the screenshot costs 1 credit (Standard, 1K), 2 credits (Pro, 2K) or 4 credits (Ultra, 4K) per image. See pricing.
• The export is a ZIP of PNG files with Turkish in folders such as App Store (iOS)/tr/iphone-6-9/. You upload those files to App Store Connect as tr and to Play Console as tr-TR yourself.

1. Every capital I in an all-caps line: should it be İ? Read each word aloud rather than scanning.
2. Special letters in the rendered image: ç, ğ, ı, İ, ö, ş and ü all present, none replaced by a fallback font or a plain Latin letter.
3. Suffixes attached to brand names use an apostrophe (the brand name, an apostrophe, then the suffix), and the vowel harmony of the suffix fits how the name is pronounced.
4. Consistent address: pick either the informal or the polite form and use it on every slide and in the app itself.
5. No suffixed word cut mid-syllable, and no one-word orphan on the last line.
6. Numbers and prices follow Turkish formatting, such as a comma as the decimal separator.